PREETI JUNEJA
@mrjackson

International Women’s Day: Woman who inspires: Dr. Sharda Arora

Founder and CEO, Ladies Who Lead

As Founder & CEO of Ladies Who Lead, a members – only circle of women achievers, she is set out on this journey to co-create an equitable future for women in the workforce with an innate drive to speed up meaningful change.

She started working independently on content creation and established the Ladies Who Lead (LWL) community, leading to the formation of LWL the company in 2021.

She exemplifies the combination of beauty and intelligence, adept at discussing business affairs, stock markets, and shares. Aabha embarked on her professional journey as a correspondent at Business Today Magazine before transitioning to CNBC TV18 as a producer. Subsequently, she assumed the role of senior correspondent at NDTV Profit from 2004 to 2007, followed by a stint as associate producer at NDTV Good Times for a year.

ZOYA explores Aabha Bakaya’s path to success
in ‘Finely Crafted Journeys 

Between 2008 and 2010, she anchored for ET NOW-TIMES GROUP, and from 2010 to 2016, she held the position of senior anchor and editor at Bloomberg TV India.

She continues to lead and work within her own companyLadies Who Lead.

Award for Best Business News Anchor (Female) at the NT Awards

Let’s Get Inspired

In Conversation with Aabha Bakaya
– Preeti Juneja

Q. What are the common traits that influential leaders share? Which of these traits align most closely with your life story?

Discipline, humility, and perseverance are all extremely powerful traits I have seen among some of the finest leaders, including my father, who built one of India’s largest hotel management companies, Sarovar Hotels. 

Q. Freedom fosters creativity. As an entrepreneur, could you share one innovative idea you initiated at Ladies Who Lead (LWL) that is thriving?

It’s not about one idea. It’s about a million ideas that all contribute to creating something greater. It’s an ever-evolving process, and that’s the best part about creativity. Today, we have one of the most diverse, inclusive, and powerful platforms that doesn’t just talk about empowering women. Every action actually makes a difference in people’s journeys and gives them access to leaders across fields who tell them it’s possible to believe. You can do it. 

Q. Networking events take place across various sectors. LWL serves over 30 industries. According to you, why would individuals pay to network outside their sector unless they are seeking business opportunities? What value do you bring to the table? 

In today’s VUCA world, interconnectivity is essential. To not just survive but thrive, everyone needs exposure to multiple disciplines. Roles like HR, Tech, Marketing & Sales are evolving across sectors. Intrapreneurship is a highly sought-after skill, and exposure to entrepreneurs and their business expansion strategies, tested and proven, is invaluable. Cross-industry networking offers a wealth of knowledge on economic trends and their broader implications, making it a strategic move for any professional.

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